CLARITY | CONFIDENCE | CREDIBILITY |CLIENTS
Turn Passive Readers into
Paying Clients...
Let's take that word salad in your head, and turn into a crystal clear message that takes people from "That's inspiring" to "I need that! How can I work with you?"
Turn Passive Readers into Paying Clients...
You did the brave thing. You overcame a major struggle in your own life, discovered the incredible power of coaching, and realised: This is what I am meant to do.
So you made the leap. You quit the corporate job. You spent thousands on top-tier coaching qualifications. You got certified, felt the fire in your belly, and opened your doors for business.
But now, you’re sitting in front of your laptop, and reality feels incredibly heavy.
Does any of this sound familiar?
Through working with Sanae I am so much more confident about my zone of genius, and unapologetic and I respect my worth... I have been able to adopt some of Sanae’s strategies and I have more clients than I know what to do with right now! The cherry on the top for me is Sanae’s persuasive copywriting skills - she has an excellent grasp of the psychology behind sales copy, which has also been a huge help.
Lyndsey Thomas
Business Branding Coach
Nobody wants to buy coaching. People don't want NLP, EFT, RTT...Or any of the other amazing modalities.
When it comes to buying, the human subconscious mind is primitive. It only cares about survival, safety, and saving energy.
When you try to sell someone the process of coaching (the sessions, the frameworks, the hours), you trigger their brain's "effort alarm."
Most gifted coaches fall straight into what I call the Process Trap.
The Process Trap is when you talk about how you do the work instead of what life looks like for them afterwards. Think about it like this:
The Process: Overhauling an engine, changing spark plugs, checking tyre pressure.
The Pay-off: Cruising down the highway in a sleek sports car with the top down.
As long as you sell the spark plugs, you will stay stuck in the quicksand.
When you learn to sell the feeling of the wind in their hair, everything changes.
This is not another generic "how to build a business" course, and I am definitely not just another business coach who is going to hand you a dry checklist or ask lazy questions like, "Well, who have you enjoyed working with in the past?" or "What did you do in your corporate job?"
I refuse to take your answers, slap them into a formula, and hand you back a lacklustre, generic niche that makes you sound like everyone else on Instagram. You don't need more theory. You need a business excavation.
In just 30 days, we will take the chaotic brilliance in your brain and distill it into a crystal-clear, premium offer that makes your ideal clients understand your worth and happily pay premium rates.
I bring 25 years of corporate sales mentoring and business coaching experience to your corner.
I don't do "icky," pushy, or manipulative sales tactics. I teach you an authentic conversion process that you, and your prospects, will actually love.
You are not doing this alone. Stuck on how to reply to a DM from a potential client? Freaking out right before a discovery call? Unsure about a piece of copy? Just send me a voice note.
I am in your back pocket for the entire 30 days to give you real-time perspective shifts, copy tweaks, and general wisdom soundbites when you need them most.
Your website homepage shouldn’t read like a resume; it needs to act like a giant client magnet.
I will personally review your homepage and completely rewrite your top copy hooks, transforming your site from a place where people just browse into a high-converting machine that turns passive visitors into paying clients.
You cannot sell a premium package if you are subconsciously terrified of the number coming out of your mouth. In this dedicated 45-minute mindset block clearing session, we will unearth and dissolve your deepest hidden money blocks so you can state your new rates with absolute ease, zero guilt, and zero feeling like you're a bad person.
Are you ready to...

“I signed 2 clients and made my first 7000 EUROS in less than 4 weeks!!"
Working with Sanae I was able to get clear on who I was, what I do and what results my clients get when they work for me. My niche was no longer a mystery.
I was able to start looking at what results my ideal clients wanted and also learned how to clearly state that in my marketing. The one big thing for me has been the amount of confidence I have gained in myself and how I now understand the power of just being me in my business as that is the best I can offer my clients.
I also fully appreciate the email coaching that comes with working with Sanae. She actually helps with practical things that help you make a decision.
Looking back to my discovery call with Sanae which made me cry because I finally knew I had to start showing up to make a difference – there and then I knew I had to work with her one way or the other. If you lack direction and truly want to step out doing what you love with an implementable plan then Sanae is my Number One go-to coach.
Omozua Isiramen, life coach

"I booked my first client and also had a request for 12 months’ worth of coaching"
Before hiring Sanae, I had created a business over a 12 month period. I had even written a book which was a number one bestseller!
I knew roughly who my ideal client was but my mind was foggy as I had a few archetypes on the go. I needed to really nail down my ideal client and I was struggling to align with her.
I couldn’t find a way of talking to her directly in my social media posts although I knew what I was offered by means of a solution to her problem. I simply needed to get complete clarity on who she was and how to reach out to her.
As a result of my murkiness, I was not attracting clients.
Sanae helped me to narrow down to within pinpoint accuracy exactly who my ideal client is along with everything that she is thinking and feeling along with helping me identify what skills, qualities, and attributes I have that will help solve her problem and get great results.
The sessions with Sanae were full, challenging and so very rich. She had a real gift of being able to look inside of my soul and almost ‘see’ where my blocks are and help me to remove them.
Within 24 hours of the second session with Sanae, I booked my first client and also had a request for 12 months’ worth of coaching as well as an opportunity to be a keynote speaker. I understand that I did the work to get these initial results, but Sanae had the magic that helped me release my magnetism.
Tish Hawken, resilience coach

"I’m now finally attracting women that I am destined to help"
I have no words to express how utterly indebted I am to Sanae. She has absolutely changed my life for the better and in doing that, has helped the hundreds of women I am now equipped to work with too…Working with Sanae, my whole business model shifted an entire 180 and I am now finally attracting women that I am destined to help!
I got crystal clear on who I help and how I help them and now I’m marketing to my ideal client in a way that is specific and direct.
By our third session, I had a discovery call booked in with my ideal client and was privileged to have access to a whole heap of information that helped me to be confident and in control on the call!
I have no doubt that working with Sanae has reignited the spark that was inside me. I have gained more knowledge and have become more confident, gained more clarity and more importantly, I now love showing up for my clients once again!
I have completely changed on a cellular level. I know more about myself than I ever did before, I understand myself and trust myself and I know that working with Sanae has been the catalyst. She helped me to uncover what I had hidden for so many years and although painful at times, she held that space in order for me to process and work through the feelings and emotions I was experiencing.
If you have the opportunity to work with this gentle powerhouse of a woman, then take it with both hands and immerse yourself fully! Sanae cares with every fibre of her being. She will stretch you and push you but will magically and expertly help you to weave all the threads together to ensure your business is successful.
Thank you, Sanae, from the bottom of my heart.
Michaela Pay, empowerment coach, UK

"I hit my first $10k month!!!"
Sanae has an intuitive ability to see exactly what is in the way of growing your business. I was struggling to fill my business group coaching program. Within 2 weeks of working with her, I was able to fill it by adding 4 more new clients. 3 of those clients enrolled a week after working Sanae. She is gifted!
Rashida Gaye, Mindshift Life

"I'd found the missing piece in my alignment"
Sanae is a master when it comes to diving deep into your soul and digging out the REAL story driving you and your business…she helped me not only clarify my story, but also nailed down my niche and ideal client…After my first call with Sanae, I slept soundly for the first time in years knowing I’d found the missing piece in my alignment.
Tanuja Dabir, MindBody Nutrition Whizz

"I’m filled with clarity on what to do"
Before I met Sanae I was confused and not sure how and where to direct all my talents and my business ideas. I must say, after an intensive first session with Sanae, I’m filled with Clarity on what to do and how to channel/monetize my ideas.
I’m buzzing and eager to get my coaching business going. Sanae has an incredible talent that has helped me dig deep within, to discover strengths, skills and abilities that I never knew were there or I’d just taken for granted.
I’m blessed beyond words and so grateful to have met an amazing, talented and gifted coach like Sanae! If you’re still in doubt/ sitting on the fence about getting a coach, look no further! Sanae is the best coach around!!!
Glory Olimade, relationship coach

"I feel so much more confident"
Sanae is one of the true greats in the online coaching world! I am in absolute awe of the support and intuitive guidance she provides and the results have been transformational. Sanae was able to uncover and clear through years worth of old stories I told me personally that affected how I do business.
Sanae really helped me find my voice and really helped me understand exactly how I can share my passion and zone of genius with the world.
I feel so much more confident knowing I can connect with incredible women and help them from an aligned and authentic place inside me.
The fantastic strategies and tools she shared with me are extremely valuable, I know they will help me for many many years to come!
I would not hesitate for one second to recommend Sanae! If you get the chance to work with her, DO IT!
Roxana Ghiassi, productivity & performance strategist