“Doing what you love is the cornerstone of having abundance in your life.” 
– Wayne Dyer

“Doing what you love is the cornerstone of having abundance in your life.”

– Wayne Dyer

There’s real power in passion 

  • I believe your business thrives when it’s built from passion, and I’m here to help you reconnect with yours. Because when you do?  EVERYTHING changes: the clients you’ve been chasing come to you, the hustle eases, and success flows with more joy and freedom.
  • I help passionate coaching entrepreneurs stop spinning their wheels, gain clarity, and finally show up as the Go-To Expert in their field — without any of the pushy, sleazy sales tactics you hate.  

  • I know what it’s like to feel stuck.  To have incredible skills and knowledge, yet struggle to articulate your value, attract the right clients, and show up with confidence.  It can feel like every day is a blur of tasks and ideas, and you never know which one will actually move your business forward or help you stand out in a sea of coaches.

  • You don't need to feel stuck anymore.

Hi, I’m Sanae

Business Coach.  Sales Mentor. Speaker. Writer. Copywriting Whizz. Limiting Belief Buster. Paradigm Shifter. Alignment Alchemist 😇

My Journey

  • I spent years climbing the corporate ladder in financial services, training, and mentoring teams in sales, and learning about people management and business development.
  • In 2013-14, I experienced a series of life crises, including divorce and ill-health which led me to a life coach: my angel Andy.  Coaching with Andy completely changed my perspective, and my life for the better, and by the end of 2014, I made the leap from employee to entrepreneur!
  • It was scary, but it felt like absolutely the right thing to do.  I re-trained in Personal Performance Coaching, and Neuro-Linguistic Programming and set up my own coaching business from scratch.
  •  It wasn't easy.  There were moments when I wanted to throw in the towel, when I was scrapping around for cash to pay my bills, and pacing the bedroom floor at night, with no clue where the next client was going to come from.
  • I learned the hard way that business success isn’t about the latest shiny strategy, or working yourself into the ground,  it’s about aligning your passion, your expertise, and your energy.  
  • Along the way, I cleared £50k of personal debt in 6 months, wrote a #1 bestselling book sharing that story, I've had opportunities to speak on international stages, and discovered the power of helping others find their voice and step fully into their zone of genius. 
Through every challenge and triumph, I’ve discovered what truly separates successful coaching entrepreneurs from those who stay stuck: clarity in your expertise, confidence in your value, and a clear strategy for being seen and recognised as the authority in your field.
When you know exactly who you serve, what transformation you deliver, and how to position yourself as the go-to expert, growth becomes inevitable...

...And your business finally starts to feel effortless, is aligned with what you love, and of course, profitable.
My Mission
My mission is simple: to help coaching entrepreneurs like you kick fear to the curb, gain clarity on your niche and ideal client, and create a business that finally reflects your true expertise and passion.

 I exist to show you that selling doesn’t have to feel icky, marketing doesn’t have to feel like a performance, and business growth doesn’t have to be exhausting or frustrating.

Instead, it can feel aligned, joyful, and effortless, when you understand your value, embrace your zone of genius, and express yourself authentically.  

I guide you to:
  • Get crystal clear on your passionate niche and unique gifts.  
  • Dial in on your ideal client so you know exactly who you’re talking to.  
  • Craft a purpose-driven message that makes your value undeniable.  
  • Build a signature offer you’ll be known for.  
  • Implement a visibility strategy that feels natural, not forced.  
  • Finally attract and enrol perfect-fit clients without cold outreach or “salesy” tactics.

You are the most profitable client getting asset in your business...So let's get you confidently showing up as you, fully and unapologetically, and creating a business that’s profitable, fun, and aligned with your passion.

If any of this resonates with you and...
...You want to feel deeply connected to your purpose, knowing that your business allows you to live authentically, expressing your passion through your work and

You want a business that supports you, where you make money doing what you love in a way that feels fun and easy and...

You're ready to show up with integrity, fully clear on who you are and the transformation you offer your clients and

You want the kind of freedom, money, and control over your life that truly changes everything.

So you can create a meaningful impact in the lives of others, then this is your sign.

Book a complimentary call with me, and let's talk about you, your business goals and dreams, and create a plan to help turn it into a reality.

With Love from Sanae x

Some trivia about me:
I’m all about keeping it real. I’ll call you out on your excuses, and give it to you straight, because I care deeply.

I’m spiritual. And, yes I drink wine. And I love a good Netflix binge [And, yes! Even on weekday afternoons]

I can’t do small talk. I’ve tried. I really have. And still, nope, ain't happening.

I’m a prolific writer. I journal almost daily — it literally fixes EVERYTHING.

I'm a trainee actor - I have a dream of one day treading the boards at the National in London

Outside of my business, my big 3 passions in life all begin with D! Drama, DIY and Driving.

I have twins. They’re in their 20s and, to me, they’re simply the coolest cats in the world.

Ready to make serious money doing what you love?

Let’s make magic happen Schedule your consultation today and take the first step toward the extraordinary results waiting for you.

LET'S CONNECT