“Doing what you love is the cornerstone of having abundance in your life.” 
– Wayne Dyer

“Doing what you love is the cornerstone of having abundance in your life.”

– Wayne Dyer

There’s real power in passion 

  • You can have the best strategies, work tirelessly, and still feel like you’re getting nowhere if you’re not connected to what lights you up.
  • I believe your business thrives when it’s built from passion, and I’m here to help you reconnect with yours. Because when you do – it changes EVERYTHING: the clients you’ve been chasing come to you, the hustle eases, and success flows with more joy and freedom.
  • I learnt this lesson myself years ago…
Hi, I’m Sanae
Business and Sales Coach. Expert Positioner. Copywriting Whizz. Limiting Belief Buster. Paradigm Shifter. Alignment Alchemist.

The wake up call to discover my purpose in life...

  • Rewind to 2013.  On paper, my life seemed perfect – a successful sales career, a home, a family – everything that was supposed to make me happy. But inside, I felt empty. I couldn’t pinpoint why, but every morning the alarm would go off, and I’d feel drained. I had no passion for the corporate routine, but I buried those feelings because I didn’t know what else to do.

  • Then life threw me one hell of a curve (or four!)  - My marriage ended, I moved out of the family home, my career bombed, and to top it all, I had a nervous breakdown that made me question everything about my life. 

  • I didn’t know it at the time, but this was the wake-up call I needed to find my real path.  I hired a life coach, my angel Andy, and with his help uncovered the fact that I had no idea what my life’s purpose was. I’d spent years working hard to fit in, to make myself ‘small’ and not ruffle any feathers; to live life by the ‘shoulds’.   

Just ‘going through the motions’ was soul destroying, so I made it my mission to figure out what I really wanted, find my passion, and build a life that felt true to who I am.

  • I quickly realised that I had so much more to give – more untapped potential than I’d ever imagined 
  • I wanted to use my voice, share what I’d learned, and make a real difference in people’s lives.  
  • I also wanted to be a stronger role model for my children, to show them that they can achieve anything they set their hearts on.  
  • And I realised – I was meant to lead my own path, on my own terms. 

So, at age 39, I took the leap.

I left my job, closing the door on my past,  and threw myself into building my coaching business. I studied NLP, earned diplomas as a Personal Performance Coach and in Corporate Leadership Coaching, and launched my business in 2015.

Like you, I started my business to do what I love. I was excited and felt like I could take on the world!

But very quickly I realised something else… I had the qualifications, but I felt like I lacked real substance. I had no clue what was my Niche, or who my Ideal Client was, or how to communicate the value of my services without sounding cliché, and naff.

I felt frozen with overwhelm at all the freebies and courses I'd signed up for to figure this out, and as the weeks of zero clients turned into months, fear kicked in, BIG TIME.

"What have I done!?"  I had no roadmap for success as an entrepreneur! Who was I kidding??

But something deep inside kept me going.  I knew this was my purpose. I was passionate, and that passion gave me the persistence to keep going.

I spent months searching for what it was that I could powerfully offer that could provide transformation to "my tribe"...

In September 2015, I had my breakthrough. I realised that in closing the door on my past, I’d also shut away my expertise. So, I dug into my story and saw how my biggest struggles had become my greatest strengths — All those years being so disconnected from who I was, and what I stood for, had been preparing me for the way I could best help others.    

Suddenly, my message was clear.
My gifts, skills, and experience all came together...
and for the first time, I understood my WHY. It felt like a switch flipped –  I was inspired every single day, and my marketing began to flow effortessly.
This is what I had been searching for! I was clear on my value, and in alignment with my message, and the fears I had of being visible practically disappeared! I became unstoppable!  

Enthusiasm took over, and I just wanted to get my message out there!

I started posting in a few Facebook groups, and within weeks, I sold my first £1,800 coaching package.  The energy was palpable, and I knew I’d found my sweet spot.  More clients started coming, and by April 2016, I had the confidence to launch my first group programme with five wonderful clients.

I hustled hard, working late into the night, driven by the desire to succeed. I watched other coaches achieve insane results and thought, I just need to do more. So, I doubled down. By September 2016, a year after signing my first client, I was hitting five-figure months, and had firmly established myself as a sales coach and mentor for other coaching entrepreneurs.

I couldn’t believe I’d done it!

Debt showed me my next level
Three years into my business, I had my next major wake-up call.  



Despite hustling hard, I was caught in a cycle of feast or famine income. I poured money into courses and coaches, worked on my mindset, and faced fear after fear, but behind the scenes, I was drowning in debt. The stress was unbearable.

In March 2018, a small bill bounced and I realised I’d maxed out my biggest credit card limit.  This was my breaking point.

I was done with the struggle. Done playing small. I didn’t want to just survive anymore – I wanted to thrive.

I craved more freedom. I wanted to feel in control of my money instead of feeling stupid and ashamed.  I wanted to take my kids on holiday, relax without guilt, and finally experience the peace of mind, joy and abundance I knew was possible.

I wanted to share my truth without fear or limitation.

Because I’d already laid the foundation, aligned with my passion and purpose, I was able to evolve. I knew my focus was going to be on my ‘inner game’, and so I began to dive deep into where I was holding myself small

So, hello next level!  


It was profound.  I discovered that my money story was not only determining my behaviour, and my self-worth limiting my net worth, but my belief that success required struggle and sacrifice  was playing out perfectly
We don’t know what we don’t know, right?  And I had to hit rock bottom to figure this out.

This was a massive awakening and the next major breakthrough I needed. I’d been focused externally and looking for answers in all the wrong places and my business, my health and my sanity had all suffered as a result.  

That was the day I transformed my financial situation and took my business success to another level.  I did this by tuning into my patterns of thought and feelings around money and success, and where I was holding myself small. I set clearer intentions around my money, I tracked my income, I reviewed my suite of coaching packages, raised my rates and committed to taking radical responsibility for my results.  

Every step I took from then on was driven by my deeper desire to live authentically. I knew that by expressing myself fully and freely, not only would I create the success, joy, and abundance I craved, but I would also inspire others to do the same.

I stopped postponing joy for that “some day when…”  

I cleared my £50k debt within six months...
Within six months, and in January 2019, I published my book Paid In Full which became an Amazon #1 bestseller.



Through diving deep, I was able to let go of my chronic habits of thought, and feelings of shame that were causing me to persistently self-sabotage around money.
 
I developed a process for clearing subconscious blocks quickly and easily, that is my go-to process today. My clients love how rapidly it clears even their stickiest limiting beliefs.  
The leap I took in 2015 transformed everything.  

Since then, I’ve supported myself and my kids independently, travelled, bought a beautiful home by the sea, and had the blessing of being able to spend precious time with mum before she lost her battle with cancer.

Now, I’m balancing my business and working with amazing clients all over the world, with my creative passion for performing arts by doing actor training in Brighton.

Aligning with my passion helped me find my voice, and in connecting to my purpose I found the confidence to share my message, and get really visible. Opportunities to speak on podcasts, stages, and help so many other people through my work, has been truly fulfilling.

When I felt like giving up, I always came back to my mission: to live in alignment with my passion, and express myself authentically
This grounded me, especially when the online world felt overwhelming.  Trusting my truth kept me from getting swept up by the endless stream of dazzling ‘guru’ marketing, promising the earth.

It allowed me to make bold decisions, to show up with integrity and attract the right people who resonated with my message.  

Over the past 10 years I’ve learned that entrepreneurship is an expansive and rewarding journey. It’s about stepping into your potential, aligning passion with purpose, and creating a life that feels deeply fulfilling. Each step has shown me that when you lead with authenticity, the rewards are limitless.

I’m still on my path! And I’m on a mission to help women like you build coaching businesses aligned with your passion, and truly thrive.
I imagine you’re looking for that too.

You want to feel deeply connected to your purpose, knowing that your business allows you to live authentically, expressing your passion through your work.

You want a business that supports you, where you make money doing what you love in a way that feels fun and easy.

To show up with integrity, fully clear on who you are and the transformation you offer your clients.  

You want the kind of freedom, money, and control over your life that truly changes everything.

And on top of all that…  

You want to create a meaningful impact in the lives of others, helping your clients experience life-changing breakthroughs and growth.

It’s a privilege to be a part of this journey for so many amazing coaching entrepreneurs, and I’d be delighted to support you as you take your next steps.

Ready?    

Let’s meet and chat!  

With Love from Sanae x

Some trivia about me:
I’m all about keeping it real. I’ll call you out on your excuses, and give it to you straight, because I care deeply.

I’m spiritual. And, yes I drink wine. And I love a good Netflix binge [And, yes! Even on weekday afternoons]

I can’t do small talk. I’ve tried. I really have. And still, nope, ain't happening.

I’m a prolific writer. I journal almost daily — it literally fixes EVERYTHING.

I have a girl crush on Julia Roberts. ( I lied, journaling hasn’t helped me get over that one!)

Outside of my business, my big 3 passions in life all begin with D! Drama, DIY and Driving. Perhaps my next love is gonna be called Darren.

I have twins. They’re in their 20s and, to me, they’re simply the coolest cats in the world.


Ready to make serious money doing what you love?

Let’s make magic happen and get you into the Alignment Zone™ together! Schedule your consultation today and take the first step toward the extraordinary results waiting for you.

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